Food Coloring in Dairy Products

really bothers me. A lot. Actually, food coloring bothers me in a lot of things. Save it for candy and fruit snacks only. But I'm sure some lame-o did some study saying that people respond better to food with pretty colors. But I'm sorry, I just don't feel that my peach yogurt need to be peach colored, or my strawberry ice cream needs to be violently pink. Grrr. I get angry just thinking about it.